Choosing your wedding day makeup look can be exciting but also overwhelming. Where do you look for inspiration and ideas? Should you do something different from what you usually do? Do you need that much makeup? How will you look your best and not like someone else? These are just a few of the questions that I regularly hear from brides. At JKo Beauty, we specialize in bridal makeup. I personally have worked with brides for over 20 years and those on my team have years of experience as well. I have broken down a few very helpful tips to help you choose your wedding day makeup look.

Consider what you normally wear for special occasions or events. Often times brides wear little or light makeup everyday. This may be because of their lifestyle or their profession…maybe it’s just what makes them feel their best. However many of these ladies like to experiment or wear much more makeup for special events or occasions. If you like to wear a bold lip, this is a great time to wear a stylish red or a pretty pink or berry shade. These colors are timeless, glamorous and feminine. If you prefer smokey eyes, go for it! This look can be subtle yet stunning on a bride. If you prefer something more natural on your wedding day, keep in mind that the “no-makeup” makeup look is actually a full face of makeup.

Keep your overall wedding style in mind. For example, an outdoor ceremony in the afternoon or beach wedding is very different from a black-tie, evening ceremony. Your look should match the overall style. I always recommend choosing your venue or style of venue, then your gown and then your hair and makeup look. Everything should work together, in a harmonious and complimentary style.

Consider the season or time of year. Summer weddings, for instance, can be hot or humid and wearing a heavy eye makeup style with a heavier complexion look may not feel as good. Instead try a soft, glowing complexion with a bright or soft lip shade and subtle shimmer for your eyes. A winter wedding can be a perfect time for a bold lip or more dramatic eye look. These are only ideas, you should always stay true to your personal style and preference.

Try to stay away from trendy styles that will look dated in just a few short years. A stylish bride can always incorporate current trends in her look. The idea is to keep the trend somewhat subtle. We’ve all giggled at past wedding photos, but just remember, that was a fashion trend at that time! So when you are choosing your look, ask yourself if the style is a trend. A prime example is what is know as “Instaglam.” Bold brows, maybe even ombre brows, dramatic and transforming highlighting and contouring, as well as strong winged eyeliner are some of the elements to this trendy look. While this look can be fun (and I encourage you to have fun with your makeup,) incorporate these techniques into your look in a more understated or soft manner. Your makeup will look beautiful in person as well as your photos. Forever.

Once you’ve considered these factors, discuss your ideas or preferences with your makeup artist. I always have a thorough consultation with my brides during their trial to discuss and determine a look created just for them to make them look and feel as beautiful they had hoped for on their big day.