The JKo Beauty Lip Collection

I am so very excited to announce the official launch of the

JKo Beauty Lip Collection! 

I began this special project over 4 years ago with the mission to create a luxurious lip collection specifically for brides. Creating a collection that is luxurious, made with integrity and of high-quality, professional-grade ingredients and of course in chic packaging, is the top priority for me. The entire collection is also hypo-allergenic, non-comedogenic, fragrance free and not tested on animals. After ongoing research and testing (then more testing) and so much more, my collection is complete and now available! This curated collection consists of lipsticks and glosses in a variety of textures and finishes, lip lacquers and two formulas of lip liners. The shade range is classic, romantic and timeless – perfect for a wedding day look as well as for after the Big Day. 

JKo Beauty Lip Collection

15 LIPSTICKS

•  Creamy, long lasting and non-drying

• Matte, cream, or high gloss textures

• Packed with antioxidant Vitamin E

• Contains natural vanillin extract 

• Paraben-free

 7 LIPGLOSSES

• Hydrating

• Available in super pigmented or sheer textures

• Long-wearing

• Paraben-free 

5 LIP LACQUERS

• High impact, staining pigments 

• Full coverage

• High Shine

• Fade Proof

• Long-wearing

• Non-drying

• Paraben-free

LIP PLUMPING GLOSS

• Vitamin-rich, silky texture with impeccable high-shine finish

• Universally flattering sheer nude pink 

• Aloe Vera

• Avocado oil 

• Jojoba oil

• Vitamin E

• Vitamin C

• Unique formula has a blend of peptides that hugs the lips making them appear instantly fuller, firmer and smoother 

• Paraben-free

KHOL LIP PENCILS

• Soft, creamy kohl formula 

• Long-wearing 

• Stops lipstick or gloss from feathering 

• Perfect formula for sensitive lips 

 MECHANICAL LIP PENCILS

• Creamy texture

• Smudge-proof, transfer-resistant and waterproof

• Pigment rich

JKo Beauty Lip Collection

Jennifer’s Bridal Beauty Tips

The one thing I always tell anyone getting their makeup done that they will need for touchups is their lip look. I often use the phrase “lip look” because almost always the ideal look is more than one product, it is often times three or more items to create the perfect look that we desire. This is one of the reasons that the collection consists of a variety of formulas, finishes, textures in all three categories. 

 A beauty tip that I share with every bride is to consider a different shade or texture for the reception. My recommendation is something a bit more fun and festive, after all it is the celebration party! A few good examples are a brighter or bolder lip, or a shiny or even sparkly finish.  

Another bridal beauty tip I share is to choose something that is new so that is special. This way every time you wear it you will have that warm, fuzzy feeling thinking back to your wedding day. If it’s your regular favorite – purchase a new one for your Big Day so that it feels special. A fresh, new product also looks great in your getting ready photos and video. 

Style Tips for Your Wedding After You’ve Postponed

Sadly so many couples who had planned to get married in 2020 have postponed their wedding day. Many of these couples have postponed to a date that is in a different season than originally planned. Whether your date has changed to a new season or if you are in the wedding planning stage, these style tips will help guide you. As a wedding industry professional, I always recommend working with professionals who specialize in weddings. For trusted, expert advice, I partnered with the very talented Andi Schilawski, owner and lead planner and designer of Forever Love Events, based in Philadelphia, PA. Andi’s couples’ weddings have been featured on The Perfect Palette, 100 Layer Cake, Martha Stewart Weddings, Philly In Love and more. 

Andi Schilawski

Owner | Lead Planner & Designer Forever Love Events

Andi shares, “So many changes have happened during the last few months. No one would have ever anticipated what 2020 had in store for us. As planners, we always prepare for bad weather and even terrorism. We have plans A, B, C and even D sometimes, but a pandemic is usually not within those plans. My heart breaks for those who have lost loved ones due to COVID-19, for those on the front lines risking their lives every single day to keep us safe and healthy but as a wedding planner, my heart also breaks for all of the couples that have had to reschedule their big day.” Andi adds,  “rescheduling is not as easy as just figuring out a new date that works for you and your vendors (even though that in itself sometimes is not easy at all!), you also need to take into consideration possible style adjustments.” 

Flowers & Decor: Are you rescheduling to a completely different season? If so, flowers and overall decor would be the most important thing to revisit as you probably had agreed with your florist on local/seasonal blooms that might not be available on your new date. Also, the decor in general, if you were having a winter wonderland wedding and now you have a spring event, you may want to update a few things on your design so everything is cohesive with the time of the year for the new date. 

Timeline: The timeline for the day might also need to be updated. If you were having a summer wedding and were planning on doing a first look, most likely the start time of your event would have been around 6:00pm or later so you had plenty of light to do pictures outdoor before heading to the venue. But if your date is now in late fall or winter, you would want to consider starting your event earlier so you get those beautiful outdoor shots before sunset.

Kristen + Pete - Real Wedding

Love Me Do Photography

Forever Love Events

Food, Signature Cocktails or other Reception Enhancements: Think of the season! You wouldn't want to offer that Mojito you had planned as a signature drink for your summer wedding if you are now getting married in the winter or do that ice cream bar at the end of the night, instead, you might want to replace those with a warmer/wintery drink or a hot chocolate station at the end of the night.

Kristen + Pete - Real Wedding

Love Me Do Photography

Forever Love Events

Bridal Party Attire: Just as important as the flowers, this should match the occasion as well as the season and weather, especially for the bridesmaids. If their dresses have already been ordered, you can easily update the look with accessories such as wraps for cooler months. 

Possibly Guests' Dress Code: If you moved your wedding from an evening event to a morning/early afternoon wedding, you might not want to ask your guests to wear formal or black-tie attire.

 “As you can see, there are many things to consider when you reschedule your wedding to a different season, your wedding planner should be able to provide a plan on how to move forward and see what (if any) of these points would affect you or anything else I might have not mentioned as each wedding is different.”

As a makeup artist, there are a few options I also recommend considering for your wedding day beauty style.

Makeup: If you will now be getting married in a fall or winter month rather than spring or summer, try deeper or richer shades. You can even make adjustments with texture. Since heat and humidity will be less of a factor, creamy or hydrating textures are much more comfortable. 

Hair: Often times brides consider wearing their hair up or back in some way due to heat and humidity in the warmer months. However, if you will now be getting married in the fall or winter you can consider wearing your hair down or only partially back. The humidity also affects the texture of our hair and how it holds, considering this may also help you decide on your day-of style. 

Skincare: Many of us tend to have drier skin in the fall and winter and are a bit more oily in the summer months. I always recommend working with an esthetician to best prepare for your skin for any season prior to your big day.  

Spray Tan: During the warmer months we tend to get a little extra natural color from the sun. A spray tan may be something you consider for an extra touch of warmth to your complexion for a fall or winter wedding. 

These are all simple adjustments you may consider. It is a great idea to reach out to your vendors and get their professional guidance. If you haven’t already chosen a wedding planner or coordinator, this is the perfect time to do so! A planner will assist you with all of these details and most importantly with the execution and so much more. Andi is not only very talented, she is incredibly kind and patient. Exactly what you want on your big day! 

 Congratulations to you on your upcoming wedding! What a celebration your wedding day will be! 

Kristen + Pete - Real Wedding

Love Me Do Photography

Forever Love Events

JKo Beauty

Why You Should Hire a Videographer for Your Wedding Day

As a bridal makeup artist, I have the pleasure of working with so many talented professionals also in the wedding industry. I met John Morgera, of PGP Wedding Films, in June 2019. John is fun, kind and personable – 3 qualities you definitely want in a professional who will be present on your Big Day. Couples have so many different vendors to choose as well as day-of options and ideas to consider while wedding planning. Having a videographer to capture special moments, live, is such a gift to cherish as time passes. I asked John a few questions and asked him to share insight to help couples make the best choice for their wedding day video. Here he shares some of his professional advice and insight. Please also visit his website to learn more about PGP Wedding Films. John also has a very helpful YouTube channel, Say Yes to the Best, featuring a variety of vendors who share their tips and insight into wedding planning.  A must-see for couples planning!

John and I had the pleasure of working together on Stephanie and Martin’s wedding day. Their day was full of so much love, joy, laughter and more. To see a glimpse into what John is sharing, below is a clip from their beautiful wedding day.

“I knew I was in for a good one when Stephanie said: "you have to show me how to cry". There were so many moments throughout the day where knowing how to cry was important - during their first look, during their beautiful ceremony, and during wonderful speeches by both of their fathers.”

What should couples look for when choosing a videographer for their wedding day?

“I think the number one thing you should look for in choosing your videographer is what is important to the videographer. Does it mesh with what is important to you about your day? Do you see three minutes of detail shots such as rings, invitations and cufflinks before you ever see a person? Who do you see other than the couple, and how much? How much do you see from the ceremony and reception versus the portrait session "beauty" shots? There's no right or wrong answer to these questions. If you love all the little details you planned for your wedding, you may love all those details shots, or may be disappointed if you don't have them all. At the same time, are you and your spouse, or your family & friends, what you want to see? When watching a videographer's work, know what's important to you, so you know if the films you see will fit what you want!”

If couples have a photographer what is the advantage of also having a videographer?

“I would LOVE, LOVE, LOVE if people played my films on a loop on their TVs all the time. Sadly, reality (and our electric bills) don't make that happen, so having a photo on your desk at work or on the mantle is so important! At the same time, photos capture your day in a completely different way than a film does. A photo may show you and your spouse smiling while a film can show the goofy thing that you did that made you smile. A photo can show you wiping away a tear, but a video can show you (and allow you to hear) the speech or vow that brought you to tears. Again, it's a different medium. For me, I think a photo is a great thing to give you a reminder of the day, but a video is a way to get immersed in your day all over again. I had one couple tell me one of our longer-form documentary films was like being a guest at our own wedding.”

What are some special moments your videographer is going to capture that you didn’t think of or consider how much you’ll cherish in the future?

“Any videographer is going to get your first kiss or your introduction - if not, get your money back! I think it is so important to get the little moments throughout the day. Dancing with grandparents. A little look during the ceremony or after you walked down the aisle. A prayer before starting the ceremony. So much goes on during a wedding day, and those little moments will mean so much because unlike the big moments, you didn't plan them, but they show what's important to you and the people you love in their element. Capturing those little moments that you aren't necessarily focusing on during the day is what makes your film your film - everyone has a first kiss, but not everyone has the moments with your loved ones.”

Don’t forget to visit and follow “Say Yes to the Best” for helpful wedding planning tips from a variety of wedding professionals. 

2018 JKo Beauty Highlights

After working as a freelance makeup artist for over 20 years, I started JKo Beauty in 2017. I am so happy to share how JKo Beauty has grown in 2 years. A very special thank you to so many amazing couples and clients who have and continue to support my small business.

Photo: Kimberly Kunda Photography

2018 started with a fabulous wedding on Saturday, January 6. It was the first Saturday of the year and I had the pleasure of working with a beautiful couple, Maya and Fred. Their wedding was featured in The Philadelphia Inquirer and philly.com. An interesting fun fact, not only does this couple resemble the Royal Couple, Prince Harry and Meghan Markle, but Meghan’s style was very much like Maya’s bridal style.

Kimberly Kunda Photography

In March, I had the pleasure of working with Jamie and Rick for their awesome engagement photo shoot. They had actually won a shoot with an incredible list of vendors. The shoot was not only awesome but so is their story. Check it out here, where it was featured on Philly In Love.

Heart & Rae Photography

Heart & Rae Photography

I attended the celebration of the inaugural issue of Modern Luxury Weddings Philadelphia Magazine in June. The party was at the Pennsylvania Academy of the Fine Arts (PAFA) - which is also an incredible place to have a wedding.

After having won the Philly A-List Best Wedding Hair & Makeup, which was announced in late December 2017, JKo Beauty finished as a Top 3 Finalist in the Philly Happening contest for Best On-Site Makeup which was announced in June. For the second year in a row, JKo Beauty also won The Knot Best of Weddings and Wedding Wire Couples’ Choice Awards.

I attended the launch of the Philadelphia Wedding Magazine at the Barnes Museum in June. I am so happy to be featured in this fun issue dedicated to parties.

In July, Philadelphia Style Magazine published their Best of Style issue and JKo Beauty was chosen as an editors’ choice for Best of Style, Best Makeup. We celebrated at the Kimmel Center for the Best of Style Party…such an awesome party!

I traveled to Las Vegas for a week in November to attend the Wedding MBA with over 5500 other wedding professionals from around the world. My goal was to gain insight and learn ways to better serve my brides and couples. And I certainly did!

In December, I attended the launch party for the latest Philadelphia Wedding Magazine at the new Terrain Gardens in Devon. This new venue is gorgeous and I am so excited to work with couples who have chosen it for their Big Day in 2019. In this special issue all about “What the Pros Know,” I had the opportunity of contributing to the magazine. My section is about how brides can be best prepared for their wedding day makeup trial.

Also in December, the second issue of Modern Luxury Weddings Philadelphia was released. And it is stunning! I am so excited to be featured in this issue as well.

2018 ended with a sweet and beautiful bride and her lovely bridal party on New Year’s Eve. These ladies were so much fun and we had a blast during our glam time. What a perfect way to finish a fabulous year!

Cheers to a new year full of all good things! Thank you so much to all of you who were a part of an incredible year for me and JKo Beauty! May your 2019 be full of joy, love, laughs and many blessings!

10 Foods for a Wedding Day Glow

As a bridal makeup artist, my goal is to enhance each of my bride's natural beauty and joyful glow on her wedding day. Of course there are many tricks and techniques with makeup and day-of skin prep that I am able to use for a glowing complexion. There are also many skin care tips I share along the way to prepare for skin that is in it's best condition. In addition, there are several healthy practices to enhance this beautiful, bridal glow. Here is my pick of top 10 foods to eat for a healthy, wedding day glow...

1) TOMATOES

Tomatoes help boost collagen, are rich in Vitamin A, C and K as well as lycopene, a powerful anti-oxidant. 

2) GREEN TEA

Green Tea is loaded with polyphenols, powerful anti-oxidants. Drinking green tea regularly is also known to help reverse sun damage. Be sure not to limit consumption, it also contains caffeine which can ultimately dehydrate your skin. 

3) BERRIES

Berries are rich in vitamin C and anti-oxidants. Anthrocyanin, an anti-oxidant that helps fight damage from free radicals and ellagic acid, which helps protect from sun damage and promotes collagen and elasticity are both present in berries. They also contain essential fatty acids which improve skin's hydration and reduce inflammation. 

4) AVOCADOS

Avocados are a great source of carotenoids which improve density, thickness, tone and overall general appearance. They also contain vitamins C and E and oleic acid which helps keep skin soft and hydrated. 

5) CARROTS

Carrots have vitamin C which helps plumpness and firmness of the skin. They are rich in beta-carotene which is converted to vitamin A and helps with blemishes, pigmentation and oiliness.   

6) LEAFY GREENS

Leafy Greens such as kale and swiss chard are high in beta-carotene, helping to repair and renew skin for a healthy glow. Arugula also contains sulfur which supports collagen production. Spinach is also high in folate which helps with DNA repair. Leafy greens are also rich in vitamins A and C.

7) EGGS 

Eggs help to soften, firm and hydrate your skin. They help to protect skin from UV damage with lutein and zeaxanthin. Eggs have amino acids that help in generation of new cells. 

8) ALMONDS

Almonds help to hydrate and soften the skin. They are high in vitamin E which helps prevent cell damage as well as damage from the sun. 

9) CITRUS FRUITS

Citrus Fruits help with sun spots, uneven skin tone and enhancing a radiant glow while rejuvenating your skin from within. These fruits are high in vitamin C and contain vitamin B6, folate, potassium, lycopene, niacin, magnesium, thiamin and phytonutrients. 

 10) PEPPERS

Peppers are high in vitamins A, C and K. They help with blood circulation and fighting blemishes as well as fighting oxidative stress. 

These 10 foods are just a starting point for a healthy glow for all of us, not just a bride. It is incredible what a healthy, clean and well-balanced diet can do for our overall health and well-being. Have fun and be creative with your food, it's truly one of life's simple pleasures.

Airbrush Makeup for Your Wedding Day

You have probably heard both good and bad experiences about airbrush makeup. Maybe you really aren't even sure what it is exactly or why you may want it for your wedding day makeup. So here's a simple breakdown...

Airbrush makeup is applied with an airbrush gun and a compressor and is essentially a super fine mist of makeup. 

One of the advantages of airbrush makeup is the lightweight feeling on the skin. When done correctly, airbrush makeup creates a flawless yet natural looking complexion. It can be especially helpful in covering blemishes and areas needing extra coverage. It photographs beautifully as well. 

Airbrush makeup is available in formulas that are long-wearing, water-proof, transfer-resistant and smudge-proof...perfect for your wedding day.  

For your wedding day, you may also choose to have body makeup or tattoo coverage. Airbrush is a great choice for either services. 

Please do keep in mind that just like traditional makeup, airbrush makeup is available in many formulas and finishes. Also just the same as with traditional makeup, your overall experience with airbrush makeup is subject to the expertise of your makeup artist.

How to Prep for Your Spray Tan

Whether getting a spray tan or applying self tanner yourself at home, these tips will help prepare you for a longer lasting, more even tan.

Before Your Tan

• For hair removal, shave the day before and wax 48 hours prior to your tan.

• The previous night, apply a body moisturizer all over my maximum hydration.

• Exfoliate to remove any dead skin for a more even color.

• Be sure to have completely clean skin, no perfumes, deodorant, makeup or lotions.

• Apply lip balm to prevent color to lips.

• Schedule your manicure or pedicure before your tanning session.

After Your Tan

• Wear loose fitting, dark clothes.

• Do not get wet or sweaty. Sorry, no swimming or gym time until after you've showered.

• Allow your tan to develop as directed. It is not recommended to exceed the time instructed.

• Use daily moisturizer or a tan extender lotion for a longer lasting tan.

• Avoid harsh soaps and body scrubs.

• After showering, pat dry with your towel.

Happy Safe Tanning!

10 Tips for a Polished Look in 5 Minutes

We all have those days that we want just a few more minutes of our beauty sleep.  Here is a list of 10 tips to look polished in 5 minutes.

1. TINTED MOISTURIZER

Choose a tinted moisturizer with a SPF 30 or higher.  It should match your skin to even out discoloration.  I prefer to use one that also has additional skincare benefits, such as NARS Pure Radiant Tinted Moisturizer.

2. CONCEALER

This product is a quick pick-me-up.  Apply to any blemishes, lightly around your mouth, the corners of your nose, under your eyes and my favorite spot...under your eyebrows.  Applying here will disguise unwanted regrowth and give a lifted, defined look to your brows.  My go-to concealer is Cle de Peau, an award winning multi-use concealer.

3. GEL EYELINER 

Gel eyeliner is a staple for your makeup collection.  It can be used for so many looks.  For the 5 minute look, naturally, we are not going to try to attempt a winged eyeliner style.  This is the time for using your flat eyeliner brush and simply pushing a touch of the gel liner into your lash line.  Quickly, this gives you definition and the illusion of fuller lashes.  

4. MASCARA 

This is the time to reach for your black, full volume mascara.  A good coat or two on the top lashes is all you need.  Make sure you start from the base of your lashes, wiggle the wand slightly as you continue to apply in an upward motion to the tips of your lashes.  This motion will give you maximum volume and encourage a curl, opening up your eyes.  

5. BROW GEL

Brow gel is perfect for taming overgrown hairs for a more sculpted brow look.  It will hold your brows in place throughout the day easily giving them a more defined look.  If your brow hair does not match your hair or you have very fair brow hair, choose a tinted brow gel.  

6. BRONZER OR HIGHLIGHTER 

I know, I know...why "or"??  Because this is the 5 minute look!  My recommendation is to choose whichever feels right to you.  If you're feeling a bit washed out, go for the bronzer.  If you want a radiant glow, reach for your highlighter.  Keep it simple.  Bronzer applied lightly to your forehead and cheeks.  If your neck tends to be a bit lighter than your face, apply it there as well for a more even look.  If you opt for highlighter, apply to the inner corners of your eyes and on the top edge of your cheekbones, applying in an upward motion towards your hairline.  I love the options of the Hourglass Ambient Lighting Collection. 

7. BLUSH

Think a subtle pop of color.  Apply a small amount to the apples of your cheeks.  For a soft and easy-to-blend blush with a beautiful color range, try Chanel Joues Contraste Powder Blush.  

8. LIPSTICK

Remember this is 5 minutes, lipstick only.  So we can cheat a bit here and go for a fat lipstick pencil.  Choose for a creamy formula with a complimentary pop of color.  

9. DRY SHAMPOO

This product is such a time saver.  Dry shampoo is used to absorb oils in the hair, creating more volume.  

10. EARRINGS

This is a fun tip to complete your look.  Choose a pair of earrings to coordinate with your lip and cheek color or a pair that makes your eye color pop.  

I know it's only a few minutes, but how we feel when we walk out the door sets the tone for our day.  I hope you enjoy these tips and have a wonderful day!

Dream Weddings Featured Wedding

Amanda and Philip

I had the honor of working with Amanda on her very special big day.  She was absolutely a stunning bride and their beautiful wedding was featured in Dream Weddings.  You can certainly feel the love just looking at their photos.  

Photo Credits: Epic Photography

Style Me Pretty Featured Wedding

Laura & John

This is a couple I hold an extra special place for in my heart.  I first met Laura in 2010.  At the time, I was living and working in NYC.  Laura was so sweet...and so pretty!  I became the makeup artist that Laura would turn to when she wanted something new or different.  We had so much fun working together!  Over time and many fun makeup sessions, we got to know one another better and better.  And let me tell you, Laura is an absolute sweetheart and she has such a kind, compassionate spirit.  We would talk about work, family, fashion, makeup...all good things.  I remember when she first starting seeing John.  She just lit up talking about him.  So you have to imagine when she reached out to me when they got engaged, I was beyond happy for them.  She also asked me at that time if I would be able to do her makeup for their wedding day.  Words can not express how I feel when something like this happens.  I am always honored to be the person a bride chooses to be her wedding day makeup artist.  Then every so often, it's for a bride that you have known since before the groom and know how perfect they are for one another.  Truly, this was a very special day to me as well.  Each time I watch their video, I cry tears of joy.  Their video captures so much love and joy within their families.  You can see from their photos what a beautiful couple they are and what a gorgeous wedding they had.  What an honor to be a small part in their very special Wedding Day!  

Photo Credits: Bia Sampaio Photography

For the bride's story, more photos and a list of vendors, please visit...

http://www.stylemepretty.com/new-york-weddings/new-york-city/2015/08/12/classically-elegant-summer-wedding-at-new-york-botanical-garden/

Choosing Your Wedding Day Makeup Look

Congratulations!  You are now engaged!  Your mind is probably spinning with so many ideas and questions about the details of your Big Day.  I have created a simple guide to help you with choosing your Wedding Day makeup look.  I regularly meet with brides-to-be for makeup consultations and trials.  I find that ladies sometimes know exactly what they want.  While others think they know, but need to see the look on themselves to be sure.  Then there are the ladies who have no idea where to start.  This guide is for everyone and is easy to follow.   

Photo Credit: AGP Collective

Where to begin...There are a few key factors to know first.

Where are you getting married?  The location of your wedding and the time of day is very important in choosing your makeup look.  Are you getting married in a garden at 1:00 pm or in a cathedral at 6:00 pm?  For instance, a garden-style wedding usually has a softer, more romantic overall theme.  Direct natural sunlight in a garden-style wedding also intensifies the look of your makeup.  While a cathedral wedding tends to lean towards a classic, more glamorous style theme.

The season in which you get married may also influence your makeup look.  The season may help determine the flowers you choose as well as the color of your bridesmaids' dresses.  You want your makeup to complement you personally as well as the hues, tones and textures in your wedding.

The next step is to consider the style of your dress.  There are so many gorgeous styles available.  It is important that your hair and makeup work with the style of your dress to complete your look on your Big Day.  

Next is to choose photo inspiration.  

I always ask ladies to show me photos of themselves.  It helps me understand what makeup styles they feel their best while wearing.  I also recommend choosing photos of inspiration you may find online.  Photos are imperative because they create a visual reference.   For example, your idea of a smoky eye could be quite different from my idea.  A photo provides that visual reference so you can properly communicate your preferences and ideas.  There are a few things to keep in mind while choosing your photos.  First, search for photos with similar coloring and facial features to your own.  Also, you want to remember that most photos have been "enhanced" with photo editing, lighting and filters.  It is important that you look beautiful in your photos and equally beautiful in person.  Keep true to your personal style and be careful of following trends.  This is going to be one the most special days of your entire life.  You should always be able to look at your photos and feel the joy and love all over again.  You don't want to later feel any disappointment for having worn a look that simply just wasn't you or is completely dated and out of style. 

Final Touches

I highly recommend you schedule a consultation and trial for your makeup look.  Of course, you want to see the finished look but also how it wears throughout the day or night, how your skin feels and reacts and how your look photographs.  

This whole process should be enjoyable, fun and exciting!